“House of Gucci” isn’t making the Gucci family very happy.
This week, the heirs of former fashion house chairman Aldo Gucci issues a statement decrying the new Ridley Scott film starring Lady Gaga, Adam Driver and more.
“The production of the film did not bother to consult the heirs before describing Aldo Gucci — president of the company for 30 years — and the members of the Gucci family as thugs, ignorant and insensitive to the world around them,” the statement said, according to Variety.
The statement added that the film takes “a tone and and an attitude to the protagonists of the well-known events that never belonged to them,” adding, “This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today.
The film tells the story of Patrizia Reggiani, who was convicted in 1998 for hiring a hitman to murder her ex-husband, Mauritzio Gucci.
In the statement, the family complains that Reggiani “is portrayed not just in the film, but also in statements from cast members, as a victim trying to survive in a male and male chauvinist corporate culture.
“This couldn’t be further from the truth,” the statement continued, asserting that Gucci has a history of being “an inclusive company.”
In the period the film is set, in the ’80s, the statement noted “there were several women who held top positions” at Gucci.
“Gucci is a family that lives honouring the work of its ancestors, whose memory does not deserve to be disturbed to stage a spectacle that is untrue and which does not do justice to its protagonists,” the statement said, adding, “the members of the Gucci family reserve the right to take action to protect the name, image and dignity of themselves and their loved ones.”
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