Who’s Saving Who?
Canada’s healthcare system is evolving—advancements in medicine, shifting demographics, and greater diversity mean that patient needs are changing. To meet these growing demands, we must take action. That’s why we’ve set our most ambitious goal yet: one million new donors in the next five years.
Every day, patients across Canada rely on blood, plasma, stem cells, and organ and tissue donations to survive. But our donors tell us something profound—the act of giving has a powerful impact on them, too. Giving helps them feel connected to the world and their community. It boosts mental health, providing a deep sense of purpose, value, and contribution. Our new brand platform embraces this powerful truth—giving isn’t just about helping someone in need. It’s about discovering the impact it has on you.
2% ISN’T ENOUGH
- Only 2% of eligible people in Canada donate and we’re setting our most ambitious goal ever: to recruit 1 million new donors in the next 5 years. Growing Canada’s Lifeline starts now.
A NEW VOICE
- Authentic. Inspiring. Our reimagined approach speaks to the heart, showcasing the life-changing benefits of giving—for patients, donors, teams and communities alike.
YOU MAKE THE DIFFERENCE
- Last year alone, Partners for Life teams brought in 18,000 new donors. As a potential champion, you can help save lives and transform donors’ worlds—and it all starts with you.
Any time is a good time to become a donor and to start a Partners for Life team. Visit blood.ca, download the GiveBlood app or call 1-888-2DONATE to start your donation journey.
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